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![]() ![]() Now a legitimate food-world star, Giada De Laurentiis first rose to popularity in 2003, when her cooking series, Everyday Italian, debuted on the Food Network. In Shelf Obssesed, Eater will take a closer look at these shops in an attempt to answer one burning question: What, exactly, are these chefs trying to sell us? The celebrity: Giada De Laurentiis Now, though, these celebrity chefs aren’t just teaming up with Williams-Sonoma for a line of housewares, they’re curating their own selection of goods intended to help their fans cook - and live life - just like they do. ![]() And of course there’s lifestyle guru Martha Stewart, though her empire has always encompassed much more than food. After rising to fame as the host of 30-Minute Meals on the Food Network, Ray grew into a bonafide mogul, building a vast empire of branded products that includes housewares, home furnishings, cooking utensils, and dog food. The progenitor of this trend is, inarguably, Rachael Ray. These chefs are curating a selection of goods - from books to balsamic vinegar - that are extensions of their carefully built brands, giving them an opportunity to worm their way into your pantry, not just your living room. ![]() In this era of wall-to-wall branding, a number of high-profile chefs and food TV personalities have chosen to keep their names part of the cultural conversation by opening their own stores. ![]()
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